We provide comprehensive training service for sales leaders in the Philippines. Our sales trainers have more than a decade of real-life experiences in sales. We have done hundreds of professional sales coaching, too. If your goal is to learn more about salesmanship and sales strategy moving forward, we are here to train you. Welcome to The Sales Institute™.
Helping sales leaders and sales professionals level up their performance
The Top Filipino Sales Coach
Topnotch Filipino Sales Trainer in the Philippines Sgt. Lloyd A. Luna, PAFR, founder of The Luna® Group of Companies, is a popular resource person and guest on major media platforms as a dynamic sales coach. Media organizations may call us at +639171250476 or +63279890476 for appearance invitations.
Top Filipino Life Coach in the Philippines Lloyd Luna is interviewed by the Philippines' King of Talk Boy Abunda on ANC's The Bottomline.
We have more than 15 years in the field of practical selling. We offer more than enough real-life business and sales career experiences that can serve as your tool to help you go up your career or scale your business.
We have coached and trained hundreds of sales leaders and sales professionals in their career and executive positions as well as entrepreneurs to become the better version of themselves than when we first found them.
We offer a one-on-one straightforward, practical, and realistic sales coaching program for leaders and sales professionals. The coaching duration depends on the personal or professional goal of our coachee. For now, we offer this through virtual platforms such as Zoom.
We can help you develop your sales leadership teams. We offer group coaching programs for your junior leaders, too.
Certified Franchise Professionals
We offer Certified Franchise Salesperson (CFS™), Certified Franchise Associate (CFA™) and Certified Franchise Consultant (CFC™) certification program courses in the Philippines. It’s a 10-day program covering the art and science of sales coaching based on our proprietary sales training framework. Our training program is beneficial for people who aim to become better sales leaders and professionals.
Preparing the next executives
Career and Business Executives
Our executive coaching program isn’t a typical how-to-be-confident kind of training. It’s rigorous, it’s procedural, it’s practical.
Our goal is to prepare the next leaders in executive positions. We believe in leadership as a powerful tool to transform our organizations. Without highly trained business and career executives, succession becomes a nightmare. Talent is not enough. In leading an organization or a team, decision has to be made every step of the way. This is where your being executive matters the most.
The Certified Executive Coach
The Coach for Business Leaders and Executives
Our goal is to guide our leaders in achieving their personal and professional goals. As a coach, my commitment is to bring out the best in my clients by challenging their assumptions and helping see things from different perspectives.
The Filipino Certified Life Coach in the Philippines
Certified Life Coach Sgt. Lloyd A. Luna, PAFR, a well-known Filipino professional speaker and entrepreneur, has written 17 inspirational and instructional books. He has been an executive coach for start up and seasoned entrepreneurs since 2010. As a practicing life coach, has shares his insights as a columnist of The Manila Times since 2006.
Over the past 15 years, he has spoken on leadership, communication, and transformation in over 1,500 conventions, conferences, and seminars in Asia, Oceania, and Europe. He addresses such audiences as key leaders of global companies, managers and officers of government agencies, and students and faculty of various learning institutions.
In 2020, when his successful professional-speaking career was interrupted by the Covid-19 pandemic, Lloyd enlisted as a sergeant in the Philippine Air Force Reserve Command. In the same spirit of intentional self-transformation, founded TNC® The New Channel Media Corp.
In 2021, he founded the Public Speaking Institute®, a certifying body for Certified Public Speaker (CPS™). Six months later, he founded New Skills Institute®,a certifying body for Certified Professional Trainers (CPT)®, Certified Security Officers (CSO)™, Certified Event Management Professionals (CEMP)™ and Certified Executive Coach (CEC)™.
He had in previous years put up Stepback, a leadership and culture development company aimed at helping broaden the social perspective of leaders.
Himself an active entrepreneur, Lloyd is the founder of The Luna® Group, an organization of brands that inspire people. We unlock the human potential in the field of leadership, communication, and business strategy. This group endorses Stepback®, Public Speaking Institute®, New Skills Institute®, TNC® The New Channel, Umbrella™, and Speechmaster™.
As the author of the book Stepback: The Lost Art of Filipino Leadership, Lloyd teaches the philosophy of putting people at the center of leadership.It is a program now offered in Ateneo de Manila Graduate School of Business Center for Continuing Education.
His latest book that was published in January 2021, Transform or Perish: How To Intentionally Change Yourself To Deal With Overwhelming Disruption, makes his personal travails wrought by the pandemic the primary basis for coming up with what he calls an Intentional Transformation® Framework for turning crises into opportunities.
For his indefatigable work as a motivational speaker, Lloyd has become the first Filipino to have been member of the Global Speakers Federation in 2017, the first to have spoken in French and European Speakers Convention in Paris in 2019, and the first to earn the Registered Speaking Professional designation in the Philippines.
He is also the founder of Philippine Association of Professional Speakers. At age 37, he was conferred the Quezon Medal of Honor, the highest recognition given by the provincial government of Quezon to its distinguished civilian achievers.
_______________________ SGT LLOYD ABRIA LUNA PAFR, RSP, CWS—the first Filipino to represent the Philippines in Global Speakers Summit, the first to speak in a French and European Speakers Convention, the …
What is Certified Public Speaker™ Certification Program The Public Speaking Institute (PSI) offers a 10-day Certified Public Speaker™ (CPS) certification program using a synchronous and asynchronous learning methodology based on …
What his top clients are saying
Billy DominguezPresident of Green Circle Realty
Client for 9 years
Lloyd is one of the best motivational speakers who has been inspiring our sales people to be productive all year round. His witty approach as a humorist works really well with us all the time.
Herminio M. Alcasid, Sr.President
He's the man!
Lloyd is the go-to guy if you’re looking for a lively motivational speaker. His spontaneous and natural expression of his teachings and inspiration is superb. Such a rare talent. We are grateful to hear him in person. He over-delivered surpassing all our expectations.
Jean Henri LhuillierPresident of Cebuana Lhulillier
Our people got motivated by Lloyd’s speech. At a very young age, his message serves both as a challenge and inspiration especially to our managers and supervisors. We are glad to have him.
Let's start your sales training and coaching program, shall we?
Contact your Sales Training Coach
Our sales certification and coaching program is arguably one of the best coaching offerings you can take in the Philippines today.
Here’s a quick look at our founder’s executive coaching experience.
Coaching Years Experience
Speeches since 2005
Companies Served in 2005
We listen and then guide you
Our Brand of Executive Coaching
If you’re looking for the best executive coach in the Philippines, you’ve just arrived at the right place. You can start right away.
Luna® Executive Coach provides a carefully crafted executive coaching process for its clients. If there’s something we are known to be, it’s this: We know what questions to ask, why ask them, and how to ask them. It is for this reason that we grow the leaders in record-breaking time.